Registering events

Registering Events with Webhook

You can utilise the webhook to send in events that happen outside of your website (“offline conversions”). These conversion events could be for example phone calls, purchases made in brick-and-mortar shops, bookings made in a booking system, validated leads in a CRM system, and so forth.

Events registered via webhook can be matched to web sessions if matching data is available (read more about Matching webhook data with other session data). In case matching data is not available, webhook events will be handled as an individual session and can be delivered via Connectors with Click ID or without original click ID data as enhanced conversions (if in use).

Request examples

Events are registered with 'track' parameter.


Remember to set up Webhooks according to our onboarding guide inside your Tracking Container. The examples below include test data only for demonstration purposes.

GET and POST request examples