Snapchat Connector

Snapchat Ads Connector

The Snapchat Ads Connector is used to send data to the Snapchat Ads Pixel and Conversion API.


You will need the following to complete the setup of the connector successfully:

Snapchat Connector Setup

Choose the Snapchat Connector from the "Connectors" section on your Tracking Container's main page.


Press "Edit" on the Snapchat Connector and provide the following information:

  • Snapchat Pixel ID
  • Snapchat Conversion API Access Token


If you are ready to go live sending data to Snapchat, toggle the "Live" button and press "Save". Otherwise you can save your details by pressing "Save" and later come back to toggle the "Live" button.


Please note before activating the Snapchat Connector in Tracklution: If you have previously included the pixel code in your website's header or footer HTML or e.g. via GTM, you must remove or deactivate existing pixels. Otherwise, the pixel will fire twice and lead to inconsistent data in your reporting. Snapchat Connector in Tracklution includes both the Pixel and Conversions API which allows Snapchat to deduplicate events.

When your Connector is live, your collected data will be sent to Snapchat Pixel and Conversion API.