Cross-Domain Tracking in Tracklution

Why Enable Cross-Domain Tracking?

Cross-domain tracking is essential if your business operates across multiple websites or subdomains. It ensures that customer interactions are correctly attributed and linked to the same user, improving your data accuracy and marketing performance. Here’s why enabling cross-domain tracking can benefit you:

• Accurate Conversion Tracking: Ensures conversions are correctly attributed even when they happen across multiple websites.
• Improved Customer Journey Insights: Allows you to connect touchpoints from different domains to gain a clearer view of the customer path.
• Enhanced Ad Performance: Ensures that valuable conversion data is accurately reported back to your ad platforms.

How to Set Up Cross-Domain Tracking in Tracklution

Install the Same Tracking Scripts on All Websites

• Add the same Tracklution tracking scripts that you’ve already installed on your primary website to each additional website you want to track.
• These websites can be entirely separate (not just subdomains) and still be tracked under one dashboard / Tracking Container in Tracklution. Tracklution is capable of connecting sessions across these domains using:
  • Cookies
  • Click ID
  • Enhanced data
  • Fingerprinting

Configuring DNS Settings for First Party Data for subdomains

If you track subdomains: the DNS settings need to be done for the main domain (only).