LinkedIn Conversion API Connector

The LinkedIn Conversion API Connector is used to send data to LinkedIn's Conversion API. The connector uses the LinkedIn Conversion API (opens in a new tab) to send data to LinkedIn.

Prerequisites

You will need the following to complete the setup of the connector successfully:

• A LinkedIn account with access to the LinkedIn Campaign Manager (opens in a new tab)
• Your LinkedIn account needs to have one the following permissions enabled:
  • ACCOUNT_BILLING_ADMIN
  • ACCOUNT_MANAGER
  • CAMPAIGN_MANAGER
  • CREATIVE_MANAGER
• At least one LinkedIn Ads Campaign that is in "Active" status.
• An active Insight Tag on your LinkedIn Ads Account.

LinkedIn Connector Setup

Choose the LinkedIn Connector from the "Connectors" section on your Tracking Container's main page. You will be redirected to the LinkedIn Connector's setup page.

Authenticate with LinkedIn

First you need to authenticate yourself with LinkedIn. Click the "Authenticate with LinkedIn" button to start the authentication process. You will be redirected to LinkedIn's authentication page. Enter your LinkedIn credentials and click "Allow" to grant the connector access to your LinkedIn account.

Select Ad Account

Next you need to select which LinkedIn Ad Account you wish to use with the Connector. After selecting the Ad Account, the Connector will fetch all campaigns with Active status from the selected Ad Account.

Create Conversion Rules

For every Event you want to send to LinkedIn, you need to create a Conversion Rule for that event. The Conversion Rule will be associated with the LinkedIn Ads Campaigns you have selected.

Click the "Create Conversion Rule" on the Event you want to send to LinkedIn. After this you will see a "Select Campaign(s)" selector, where you need to specify at least 1 LinkedIn Ads Campaign to associate the Conversion rule with.

Repeat this process for every Event you want to send to LinkedIn.

Modifying already created Conversion Rules

After you have created the Conversion Rules, you can modify them by clicking the "Edit" button on the Conversion Rule you want to modify. You can change the associated Campaigns or delete the Conversion Rule. Deleting the Conversion Rule in Tracklution UI will only delete from Tracklution, not from LinkedIn. After deleting, we wont send the data to LinkedIn for that event before you have created another Conversion Rule for that event.

Setup completed

Great! You have successfully configured your LinkedIn Connector and the associated LinkedIn Ads Campaigns to use with the Connector.

You will now see the Ad accounts and campaigns and the Conversion Rules on the bottom of the page that Tracklution will use to send your data to LinkedIn Conversion API.