Facebook/Meta Ads Connector

The Facebook/Meta Ads Connector is used to send data to the Facebook/Meta Conversion API.

Prerequisites

• Meta Pixel. If you don't already have one, read Meta's instruction on how to create Meta Pixel↗ (opens in a new tab)
• Admin or Developer access for the Meta business porfolio

Avoid Duplicate Tracking: Must-Do Steps Before Using the Connector

Before using the Tracklution Meta Connector, ensure that you remove or deactivate any existing tags or integrations that send data to the same Meta Pixel you intend to use. If multiple sources send the same events to the Pixel (e.g., both Shopify's native integration and Tracklution), it can result in duplicate event firing, leading to inaccurate or inflated reporting.

Tracklution's Meta Connector includes both the Meta Pixel and Conversions API, which allows Meta to deduplicate events only if both signals are sent from the same source and include the necessary event identifiers (like event_id). However, if multiple platforms send the same event independently, Meta cannot reliably deduplicate them, and this may degrade your ad performance and attribution accuracy.

If you'd prefer to keep your existing setup, you can create a separate Meta Pixel specifically for Tracklution. This allows you to run Tracklution in parallel without interfering with your current configuration. Follow Meta’s official guide to create a new Meta Pixel↗ (opens in a new tab)

If your shop runs on Shopify and you had Meta app already installed before Tracklution: turn off data sharing for Meta in Shopify. Navigate to your Shopify Admin, go to Sales Channels, and select Facebook & Instagram, navigate to "Settings" and scroll down to "Share Data", then click "Change," and toggle the setting to "Data Sharing Off."

Meta Connector Setup Instructions

1. Choose the Meta Connector from the "Connectors" section on your Tracklution dashboard.

2. Press "Add" or "Edit" on the Meta Connector

3. Provide the following information:

• Meta Pixel ID:

1. Go to Meta Events Manager > Data Sources
2. Make sure you are in the right account
3. Choose the pixel you want to send data to
4. Copy the Pixel ID from Settings and paste it to Tracklution

• Meta Conversion API Access Token

1. In the Pixel Settings (same as in the previous step), scroll to the section "Conversions API"
2. Under "Set up direct integration", click "Generate access token"
3. Copy the access token and paste it to Tracklution

4. If you are ready to go live sending data to Facebook Ads, toggle the "Live" button and press "Save". Otherwise you can save your details by pressing "Save" and later come back to toggle the "Live" button.

When your Connector is live, your collected data will be sent to Meta Pixel and Meta Conversion API (Facebook and Instagram Ads).

Troubleshooting

Issues with Meta-connector? Visit our Troubleshooting-page to find answers to most common issues for each connector.